The quality of being honest and having strong moral principles; moral uprightness. The state of being whole and undivided.
At Integrity Clothing we feel life is like a factory ride. It's fine tuned to fit that particular rider and no one else.
We all have our own life to 'ride' and when we try to ride another's we end up feeling unco with plenty of bruises and scars.
So we're all about encouraging everyone to fine tune their setup and make the most of the life they've been given.